Hi  Ed WeBBers,

So I was talking about BEEFING up your eBay descriptions…
arguing that the TECHNICAL background of most eBayers means that the general standard of descriptions on the site
is quite POOR…

Ed….Do you mean descriptions don`t even have a dime?

Not at all…Doris you`ll find many a description living in a lush apartment in Miami Florida!

NURSE, Medication please, i     despair?

ANYROAD !

So, how can we set this straight?OK…

I can’t give you a ‘complete’ course on writing auction descriptions here -
but I can give you a headstart on your
competition.

(Problem is, to be able to write really good copy takes years for one things…but you can certainly become ‘competent’ if you know a few tricks.)

So let’s look at some general pointers you  can go out and use right away…

….starting with what you say at the TOP of your listing.

Now, if you look at most ‘sales letters’ and such like – ones which actually
get a good response – then they nearly always have a good, old-fashioned
‘headline’ at the top of the letter.

But on an auction webpage?

Hardly ever!

I dare you to take a look at an average, random sample of 100 listings, and see how many have a powerful, benefit-based headline at the top.

How many?

Very, very few.

In fact, most start with a very limp statement and no headline, something like “Up for grabs today is…”, followed by a load of crappy ‘terms and conditions’ of ordering!

One of the simplest ways of starting your description is by using the word…

“Here’s…”

….followed by the benefits of what you’re flooging.

Another good ‘starter phrase’ is the simple ‘How To…’ (then insert whatever your product claims to do).

For a hair dryer:

“How to get super-dry, silky hair in just
3 minutes with this powerful hair-dryer – yours for just £9.99!”

Or for the ‘Here’s…’ starter:

“Here’s the raved-about solution for quitting cigarettes that has over 1,100 of our eBay customers thanking us from the rooftops (just check our feedback!)”

Sure, there’s a bit more to it than just ‘how to…’, or ‘here’s…’.

But it’s a start.

Think about how you might be able to use these two phrases to improve how
you start your listings.

Peeps Dun Dun Dah, “STUNTMAN TIME”!
“I have to roll though a sea of flames whislt , playing “God save the Queen” on my harmonica, juggling ice cubes ” , after swallowing two litres of embalming fluid!

Piece o cake, WELL!

Don`t miss part three of my quest for supreme understanding of why my uncle guber invented eBay for me to exploit, WEY HEY PEEPS ?

Until then , you Auction special forces you it`s TTFN….Ed.

Hey Guys, Hope you enjoyed the classified information on my latest post here at the "The Ed Files"! NOW, you are about to get your hands on the best life changing information that I will only truly EVER offer here and its *free* JUST....
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Technorati Tags: ebay, Sales Techniques

This entry was posted on Tuesday, June 30th, 2009 at 2:11 pm and is filed under Eds eBay Tips, Eds..Copywriting Tips, Internet Marketing, Smoooooking !, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.