Hi Ed WeBBers,

Words change the course of history. They alter the very consciousness of mankind.

Words are keys that unlock new realities.  When the right words get planted in the soil of humanity, they world is changed forever. Yes, ignorance is bliss… but you can’t un-learn a truth.

Consider these words, and how they’ve literally changed the world:

• "The pen is mightier than the sword."

            -Edward Bulwer-Lytton, 1839

• "Let’s Roll."

            -Todd Beamer on flight 93, September 11, 2001

• "Go ahead. Make my day."

          -Clint Eastwood, Dirty Harry, 1983

• "One small step for man, one giant leap for mankind."

           -Neil Armstrong, Moon Landing, 1969

• "Ask not what your country can do for you; ask what you can do for your country."

          -John F. Kennedy in his inaugural address, 1961

• "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness."

           -Declaration of Independence, 1776

• "I have a dream – that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character."

          -Martin Luther King at his March on Washington, 1963

• "What we’ve got here is a failure to communicate."

           -The Captain, Cool Hand Luke, 1967

• "The Lord is my shepherd, I shall not want"

           -King David, 1000BC

• "It was the best of times, it was the worst of times"

           -Charles Dickens, a Tale of Two Cities, 1859

• "My Mama always said, ‘Life was like a box of chocolates; you never know what you’re gonna get.’"

         -Forrest Gump, 1994

• "Frankly, my dear, I don’t give a damn!"

          -Rhett Butler, Gone With The Wind, 1936

• "I tell you the truth, no one can see the kingdom of God unless he is born again."

        -Jesus to Nicodemus, 30AD

• Two roads diverged in a wood, and I — I took the one less traveled by, And that has made all the difference."

         -Robert Frost, 1915

• “Sod it Ed , i`ve got the beans stuck in the toaster”!

          -Doris 2010

Ed….i`m  poet lauret!

(KIDDING –DO READ ON)

~

Without exception, every person who spoke these words was a connoisseur of words. Every single one studied at the feet of the masters of their time. They had a deep appreciation for great truths expressed in compact sentences.

This, PEEPS, is why copy is king. Always has been. Always will be.

7 of these 14 quotes went viral through TV or movies… yet someone had to WRITE them first.

And this is why the serious student of marketing is ALWAYS sharpening their copywriting skills. You never rest on your laurels. No matter how good you are, where you are today is merely a good start.

Notice how pithy each of these gems are. The longest one is from the Declaration of Independence – and it’s only 35 words. A mere 177 characters. Almost all comfortably fit in a Google ad, a tweet or a cell phone text message.

I’m a fan of long copy, but what I love most of all is punchy phrases and sentences that slice through the mind like a knife through butter.

177 characters or less, but every single one of these sentences altered humanity.

You may not be Martin Luther King and you may not aspire to change the flow of history, but I know you aspire to change your marketplace.

The #1 way you’re going to accomplish that is with copy.

My point is, if all these quotations became viral knowledge  before the internet which they did and are global signatures to the people who spoke them, then surely this is the mindset to use for creating great eye catching Google adWords or ads for any search engine come to think of it?

*You’re only a handful of sentences away from doubling your market share.*

If you’re a connoisseur of words – if you appreciate the alchemy of the right sentence spoken at the right time – then it’s a landmark opportunity to rocket your business and your market penetration to an entirely new standard of effectiveness with Google adWords:

Think about that philosophy?????

BUT FOR NOW..

Lets discover the philosophy of a book read..

 

$12.99

WEY HEY, don`t miss my next flashback when i will be rooting through the cupboards of my eBay shelve of info to find my Ed File on why Apples NEW iPad  strategy relates closely to  a clever business practice you could utilize on eBay?

BUT, all forlorn i must depart thee , and go back to my box in the attic..
No don`t cry TTFN….Ed.

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